Dear VR Weekly readers,
I’ve worked in the vacation rental space for over two years, building technology to help owners and managers take control of their hospitality business — and in the last 6 months we’ve built websites for 3,000+ properties and have transacted several million pounds.
I’m experiencing first hand the explosive growth of the vacation rental industry, predicted to be worth $169 billion by 2019 (ref). With huge marketplaces like HomeAway and Airbnb leading the way, the landscape is changing.
As I see it, owners and managers can either
1. Sit back
Accept marketplace dominance and relinquish control over their business. Easy option but success and failure is out of their hands.
2. Grab the bull by the horns
Use marketplaces as a tool but stay in control through building a brand and taking direct bookings. Hard work but success is not dictated by another company.
Continue reading →