Dear VR Weekly readers,
I’ve worked in the vacation rental space for over two years, building technology to help owners and managers take control of their hospitality business — and in the last 6 months we’ve built websites for 3,000+ properties and have transacted several million pounds.
I’m experiencing first hand the explosive growth of the vacation rental industry, predicted to be worth $169 billion by 2019 (ref). With huge marketplaces like HomeAway and Airbnb leading the way, the landscape is changing.
As I see it, owners and managers can either
1. Sit back #
Accept marketplace dominance and relinquish control over their business. Easy option but success and failure is out of their hands.
2. Grab the bull by the horns #
Use marketplaces as a tool but stay in control through building a brand and taking direct bookings. Hard work but success is not dictated by another company.
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